Unforgettable Events

How to Create Buzz, Generate Leads, and Make a Lasting Impression

Planning for an event, launching a new product, or revealing new services can be daunting. Of course, you want to make a big impact and create a lasting impression, but sometimes your efforts seem to barely make a dent. Creating an event that leaves a lasting impact is done with proper planning and execution. 

We like to compare the planning process to that of an engaged couple - imagine your event or launch being as exciting and engaging as a couple's wedding day! 

View it this way:

• A couple excites their guests with posts leading up to their big day, with engagement pictures, save the dates, and invitations. In addition to more formal posts, they may sprinkle their social media with candid shots of their showers and parties, registering for gifts, and finding the perfect dress.
• On the big day, guests share pictures and videos of the ceremony and reception. The couple may post throughout the day, giving updates as they get ready, take a party bus to the reception, and leave for their honeymoon.
• After the wedding, generally, the couple will post about their honeymoon, sharing their new life. They also follow up with guests by sending thank-you notes and showing off their wedding photos. 

How can you be successful with social media in an event or launch? 

Creating a Social Media Strategy:

Before using social media to promote your event, launch, or new service, developing a strategy that outlines your goals and objectives is important. Consider what platforms you'll use, what type of content you'll post, and when you'll post it. Get creative and think outside the box to make your content stand out and capture your audience's attention.

Engage Your Audience:

Once you have a strategy, it's time to start engaging your audience. Use your social media platforms to create excitement for your event or launch. For example, share behind-the-scenes photos and videos, offer sneak peeks of your new product or service, and create a unique hashtag for the event to encourage attendees to share their experiences.

Use social media to give your audience a glimpse of what's happening on the day of your event or launch. Share live updates, photos, and videos on your social media platforms and encourage attendees to share their experiences using your event hashtag. This not only helps to increase your event's reach but also provides social proof to potential customers.

After the event or launch, keep the momentum going by creating follow-up content that showcases the success of your event and keeps your audience engaged. For example, share photos and videos from the event, post testimonials from attendees, and highlight any sales or leads generated from the event.

Follow Up with Leads:

Social media is also a powerful tool for lead generation. You can use your event or launch to collect leads and then follow up with those leads after the event. You can send personalized messages or emails, offer a free consultation, or even invite them to a future event. The key is to continue to nurture those relationships and provide value to your leads.

Analytics Review:

Measuring the success of your social media strategy is essential for determining what worked well and what areas need improvement for future events. Review engagement metrics, audience reach, sales or leads generated, and the impact on your brand's social media following. Use this data to refine your social media strategy for future events and continue to wow your audience with unique and exciting experiences.

Social media can be a game-changer in creating buzz, generating leads, and making a lasting impression on your audience. With the right strategy, you can use social media to take your events, launches, and new services to the next level. So get innovative, have fun, and let your social media strategy shine!